Twenty-Twenty-Done or Twenty-Twenty-Fun?

Australian bush-fires, Suleimani assassination, plane shot down, Black Mamba, COVID-19's first wave, market crash, lock-downs, mass unemployment, negative oil, “I can’t breathe”, work from home, tech dominance, Beirut explosion, RBG, California fires, elections, vaccinations… How far we are from the naive and self-centered opening lines of my 2018 predictions : “Salt Bae made us swoon, La La… uhm “Moonlight” won Best Picture, Harry put a ring on it, we couldn’t get “Despacito” out of our heads, and I couldn’t (and still can’t) afford Bitcoins and the iPhone X”.

Yes, this year has been the worse. But we’ve made it. And…


It’s the same old brand new out there

Ever since the pandemic began, and workforces went home for what turned out to be a long period of remote work (which has yet to fully end), we’ve been asking ourselves a lot of questions about the future of work. How are we adapting to this new environment? Do we need new skills? Will technology help us or hurt us over the long term? Is it OK to prioritise a healthier work-life balance when the world seems to be ending? What careers will be on the ascent when this is over, and which ones should be avoided?

One thing is…


Wall Street is right to be excited

OnlyFans was birthed by the natural voyeuristic impulses of men, and by decades of hinting to young women that their body and what they do with it defines much of their worth. This belief creates (artificial) scarcity. And scarcity is good for business.

Good enough for an OnlyFans IPO? The platform has a lot to gain from going public : raising funds, more borrowing power, better recruitment opportunities and an improved public image. Below are the arguments the managerial team could (and should) make to potential investors.

Significant growth over the past year

OnlyFans is a social platform which allows women to share explicit content against…


It’s time to stop lying to ourselves

Photo by Brett Jordan on Unsplash

I’ve spent many years talking about or being involved in entrepreneurship. I started a UK-based fashion business 8 years ago, and a German-based social business 4 years ago. The former failed badly while the latter is stable as of today.

Tired of living pay-check to pay-check, I now advise start-ups, professionally. In a devastated, post-Corona economy, the number one question I get these days is one form or another of “should I stay or should I go”?

Entrepreneurs tend to believe that all the stars in the sky need to be aligned perfectly for their start-ups to succeed. Because of…


Welcome to the Uberisation of Nudity

Photo by Sebastián Ramírez Sánchez on Unsplash

Sex, money, tech, and power. One way or another, all major world events have been tied to one of these four concepts. OnlyFans, a social media platform created to share explicit content against tips, finds a way to merge all four. In doing so, it also manages to elegantly reflect the state of technology in 2021. Censorship, the dispersion of creativity, COVID’s impact on the economy, sexism… What equally affects a young woman in Paris and an American art director in Ukraine will inevitably affect us all.

The Uberisation of sex is here

Like many other young women throughout the world, Paris native Hélène, aka EnMarcheNoire


It’s really not as hard as it sounds

Photo by Christina @ wocintechchat.com on Unsplash

Is technology closing the gender divide or making it worse? Are we going towards a utopia or a dystopia? As new technologies such as IoT and Machine Learning become more sophisticated and more embedded in daily life, the timeline for ensuring they are inclusive is shortening. Yet, such questions mask the fact that we all very much have a role to play in this decision, should we be given a chance to get a say.

As Amazon, Uber, Google, and countless others have shown, too many blind-spots in the technological world are shaking the foundations upon which Western societies are…


What is the Role of AI in War?

Photo by Cibi Chakravarthi on Unsplash

Anyone with a wet finger in the air has by now heard that Google is facing an identity crisis because of its links to the American military. To crudely summarise, Google chose not to renew its “Project Maven” contract to provide artificial intelligence (A.I) capabilities to the U.S. Department of Defense after employee dissent reached a boiling point.

This is an issue for Google, as the “Do No Evil” company is currently in an arm-wrestling match with Amazon and Microsoft for some juicy Cloud and A.I government contracts worth around $10B. Rejecting such work would deprive Google of a potentially…


A non-musical lesson for a musical strategy

Photo by Puria Berenji on Unsplash

It would be easy to argue that Spotify is on its way to industry hegemony. With 286M users, 124M of whom are premium subscribers, the company made $7.3bn in 2019, against $5bn in 2017, and $2bn in 2015.

Such growth, to me, is indistinguishable from magic.

Yet, Spotify is still operating at a loss, in part due to absolutely razor-thin margins (ie: non-existent). That’s because a very high percentage of its revenues are paid back to the artists, meaning the company has always operated at a loss as it concentrates on break-neck growth. And therein lies the issue: 1 fan…


Photo by Nick Page on Unsplash

The pandemic (you know the one) has disrupted stores and restaurants in a way no one could have expected at the start of 2020. A health scare, mass unemployment, e-commerce, Amazon competition, ballooning debt… we didn’t start the fire, it was always burning… but now there are ambers everywhere and we’ve got to get to work to save the good china.

In order to save shops and restaurants from the ongoing bloodbath, dozens of solutions providers have gone into overdrive all over the world. They promise to help set up payments, loyalty programs, hardware, analytics, e-commerce… anything to keep stores…


How to rise above the AI noise

Photo by Jen Theodore on Unsplash

When trying to predict the future of AI, a few rules must be abided by, lest one be considered “frothy around the mouth”, as I was once described by a technologically-challenged executive in his 60s (compliment taken). Below are a few principles to consider when trying to predict the future of AI in any way, shape, or form.

1. We overestimate the effect of Artificial Intelligence in the short run

The first part of Amara’s law (echoed by Bill Gates) is the most relevant in the digital age as we’re won’t to abandon ourselves to flashy headlines and clickbait, especially when it comes to AI-induced automation.

Indeed, there has been a slew…

Adrien Book

Strategy Consultant | Tech journalist at ThePourquoiPas.com | AI writer of the Year

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store