Apple does AI… without saying AI
If you watched Apple’s WWDC keynote in June 2023, you may have realized the lack of mention of the term “AI” during the presentation. The term was not uttered; not even once. The technology was referred to, of course, but always in the form of “machine learning” — a more subtle and technically accurate description.
Apple, as it often does, took a different route. Instead of highlighting AI as an omnipotent force in its own right, they only pointed to the features they developed by baking machine learning into its products.
Here’s a list of the Machine Learning / AI features that Apple unveiled:
Personalized Volume Feature for AirPods🔊
This feature uses machine learning to adapt to environmental conditions and user listening preferences.
Enhanced Smart Stack on watchOS⌚
The Smart Stack (the feature that lets you pin widgets to your home screen) upgrade uses machine learning to display relevant information to users.
This new app employs on-device Machine Learning to intelligently curate customized journaling prompts based on contacts, photos, music, workouts, location data, and even podcasts.