Do you know the Triple Layer Business Model Canvas?
Economics, meet ecology and sociology
The Business Model Canvas is a great tool for entrepreneurs, yet one that is not without flaws. In order to go deeper into your business’ overall plan and identify opportunities, you need more than a single business canvas. You need three. Enter the Triple Layer Business Model Canvas, created in 2015 to encourage the creation of more sustainability-oriented innovations.
The Triple Layer Business Model Canvas, as its name indicates, relies on three user-friendly canvases: the traditional economics canvas, the environmental canvas and a social canvas.
Though its creators argue that sustainability is at the center of their work, I believe the Triple Layer Business Model Canvas is essential to any business, whether they see themselves as sustainable or not — not least because it offers the possibility of discovering new revenue streams. We’ve strayed far enough from Friedman (and his ideals which have created unknown misery) to know that Ecology and Social Value are essential parts of any and all entrepreneurial activity. Below is a quick guide to this great tool for entrepreneurs…
