Disney Launches Space Tourism Company for Affordable Adventures in the Final Frontier

Adrien Book
3 min readJan 13, 2023

Disney, the world-renowned entertainment giant, has announced the launch of a new space tourism company that aims to make space travel accessible to everyone. The company, named Star Tours, will offer trips to low Earth orbit, where passengers will be able to experience weightlessness and see the Earth from space.

“We are thrilled to be entering the space tourism industry and making the dream of space travel a reality for so many people,” said Bob Chapek, CEO of Disney. “Our goal is to make space travel safe, affordable, and accessible to all. Star Tours will be at the forefront of this exciting new industry, offering experiences that only a company like Disney can provide.”

The company plans to use reusable spacecraft, developed in partnership with leading aerospace companies, to minimize the cost of each trip and make it more affordable for the general public. The spacecraft will be able to carry up to six passengers at a time and will be piloted by trained astronauts.

“We want to make sure that space travel is safe for everyone,” said Thomas Jensen, CTO of Star Tours. “That’s why we are working closely with some of the best aerospace companies in the world to develop spacecraft that meet the highest safety standards. We believe that by using reusable spacecraft, we can greatly reduce the cost of each trip and make space travel accessible to a wider audience.”

The trips offered by Star Tours will include a variety of experiences, from a simple suborbital hop to a multi-day trip that includes a spacewalk. The company also plans to offer educational programs for students and researchers, as well as corporate team-building events and even space-themed weddings.

“We want to make space travel an experience that everyone can enjoy,” said Chapek. “Whether you’re a student, researcher, or just someone who’s always dreamed of going to space, we want to make it possible for you. And with our unique Disney touch, we believe that we can make it an experience that you’ll never forget.”

Star Tours will be competing with companies like Virgin Galactic and Blue Origin, who are also in the space tourism industry. However, Disney’s reputation for creating magical…

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Adrien Book

Strategy Consultant | Tech writer | Somewhat French