eBay Introduces Augmented Reality Feature for Virtual Try-Ons

Adrien Book
3 min readJan 9, 2023

eBay, the world’s leading online marketplace, has just introduced a groundbreaking new feature that utilizes augmented reality (AR) to allow users to virtually try on clothes and accessories before making a purchase. This revolutionary technology gives shoppers the ability to get a realistic sense of how an item will fit and look on them, eliminating the risk of buying something that doesn’t fit or meet their expectations.

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“We are always looking for ways to improve the shopping experience for our customers, and this new AR feature is a major milestone in that effort,” said eBay CEO John Donahoe. “By providing shoppers with the ability to virtually try on clothes and accessories, we are empowering them to make informed and confident buying decisions, and to find items that they love and that fit their personal style.”

To use the AR feature, shoppers simply need to select an item that they are interested in and click on the “Try it on” button. From there, they can choose to use their webcam or a saved image to see how the item looks on them in real-time. The feature works with a wide range of clothes and accessories, including tops, bottoms, dresses, shoes, and more.

One of the key benefits of the AR feature is that it allows shoppers to avoid the hassle and expense of returning items that don’t fit or look as expected. With the ability to try on items virtually, shoppers can be more certain about their purchases and feel more confident in their buying decisions. In fact, early adopters of the feature have reported a significant decrease in the number of returns, which has resulted in cost savings for both shoppers and sellers.

In addition to the AR feature, eBay is also introducing a number of other enhancements to its platform to make shopping even easier and more convenient. These include:

  • Personalized recommendations: Based on a shopper’s browsing and purchase history, eBay will provide personalized recommendations for items that they may be interested in. This helps shoppers discover new products that they may not have otherwise found, and saves them time by only showing them items that are relevant to their interests.
  • Enhanced search capabilities: eBay’s search function has been improved to provide more relevant and accurate results, making it easier for shoppers to find exactly what they are looking for. With advanced filtering options and the ability to search for specific brands, sizes, and colors, shoppers can narrow down their options and find the perfect item in no time.
  • Improved customer service: eBay is introducing a number of new tools and resources to help shoppers get the most out of their online shopping experience. These include a 24/7 customer support hotline, a comprehensive FAQ section, and a chatbot that can answer common questions and provide assistance.

“We are constantly striving to improve the shopping experience on our platform,” said Donahoe. “These new enhancements, combined with our innovative AR feature, will help shoppers find the perfect items at great prices, and do so with confidence and ease. We are committed to continuously evolving and improving our platform to meet the needs of our customers.”

With its new AR feature and other enhancements, eBay is positioning itself as a leader in the world of online retail, and shoppers can expect even more innovative features and enhancements in the future. The company’s focus on customer satisfaction and convenience has helped it become the go-to destination for online shopping, and it is constantly working to stay ahead of the curve and offer the best possible shopping experience to its users.

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Adrien Book
Adrien Book

Written by Adrien Book

Strategy Consultant | Tech writer | Somewhat French

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