How NFTs can add value to your company

You don’t create digital tokens purely to make money

Public interest in NFTs has plunged📉. But many companies are still quietly testing the technology’s potential.

The trough of disillusionment always leads to the plateau of productivity. Best be ready for it.

Here are 9 ways NFTs can help redefine companies’ value proposition👇.

1. Exclusivity💰: Many people purchased NFTs to show people online how cool they are and how much money they have. Exclusivity has long driven luxury sales; NFTs are no different. The internet has been a great equalizer for decades, but this may be coming to an end.
2. Social capital🤗: Exclusivity is often shared by and with people of similar socio-economic backgrounds. This creates social capital. NFTs can be used to bring like-minded people together, in online communities, coordinated around a token.
3. Community🌎: Social capital and its own form of exclusivity naturally leads to the creation of communities. For these groups, NFTs today act as both “artifacts of networks” and voting tokens to make decisions.
4. Access🔑: By their very nature, NFTs are unique and cannot be broken down. As such, their unique code can work as a key to grant access to a community, to a…