Student Tip: How to Cold Email a Consultant
It’s really not that hard
Every week, I receive a handful of LinkedIn requests from students of all ages/nationalities seeking to get into consulting. Cold-emailing is the right approach: getting to know a company from the inside will help during the interview process, and shows that the candidate cares enough about the role to do some due diligence. It’s also important to gauge how potential future co-workers treat soon-to-be graduates.
There are however a few ways of going about it, which matter and will help you get the answers you’re seeking. Below is a short guide to the first contact on LinkedIn, as well as a quick FAQ, complete with a template or two. Note that this article’s title says “email” and “consultant”, but I’d argue this advice applies to all methods of communication and professions.
1. Always write a message when sending an invite
Write a note. I don’t care if it’s copy-pasted and you’ll send it to 5 other consultants. No one will. That note is the very first impression you’re giving to a potential future colleague, and that impression should not be “Hi Adrien, I’d like to join your LinkedIn network”. This note also lets me know why you want to connect and makes me much, much more likely to accept. Below is an example that fits…
