The Future of Retail belongs to Teens

This new generation will change everything about the stores you know and love

Adrien Book
Predict
Published in
5 min readOct 22, 2018

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It should come as no surprise to those paying attention to the current shopping ecosystemthat retailers targeting under-served demographics are winning big, thanks to clever marketing, digitalisation, segmentation and shifting demographics. And though millennials are…

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Adrien Book
Predict

Strategy Consultant | Tech writer | Somewhat French