Why I Oppose Magic Leap’s Mixed Reality Shopping

Adrien Book
3 min readJan 27

As a technophile, I am always excited about new developments in the field of technology. However, I am deeply opposed to the latest innovation being touted by Magic Leap: mixed reality shopping. In my opinion, this is nothing more than a ploy for the company to control how we spend our money.

First and foremost, the idea of mixed reality shopping raises serious concerns about privacy and surveillance. As consumer advocate and privacy expert, John Simpson, warns, “Once companies have access to detailed information about our shopping habits and preferences, they will have unprecedented power to influence our purchasing decisions.” This kind of constant tracking and monitoring is a violation of our right to privacy, and it sets a dangerous precedent for the future. Not only that, but it also raises concerns about data security and the potential for hackers to access sensitive information.

Furthermore, the implementation of mixed reality shopping is likely to have a detrimental impact on our economy. By allowing consumers to shop in virtual environments, companies will be able to bypass brick-and-mortar stores and directly target consumers with personalized advertising. This could lead to the decline of physical retail spaces and the loss of jobs. As economist and professor, Jeremy Rifkin, points out, “The rise of virtual commerce threatens to displace millions of jobs in the retail sector, exacerbating income inequality and undermining economic stability.” This is especially concerning in an already fragile economy, where many people are struggling to make ends meet.

The sociological implications of mixed reality shopping are also cause for concern. By allowing us to shop in virtual environments, companies can create a sense of urgency and FOMO (fear of missing out) that can drive consumers to make impulsive and unnecessary purchases. This not only contributes to the development of a consumer culture, but it also reinforces the idea that happiness and fulfillment can be bought. As sociologist, Juliet Schor, argues, “The constant bombardment of advertising and the relentless pursuit of consumer goods contribute to the erosion of social connections and the dissolution of community.” This can have a negative impact on our mental and emotional well-being, as we become more focused on accumulating…

Adrien Book

Strategy Consultant | Tech writer | Somewhat French